DollarGeneral
In 2021, I began working with Dollar General, one of North America’s largest discount retail chains, to improve its digital customer experience. My role as a UX researcher has allowed me to deeply engage with the company’s digital properties, including the website and mobile app, to ensure they meet customers' evolving needs. As Dollar General grows, the company has relied on my team and me to deliver quick, data-driven insights that help guide design decisions while keeping the customer front and center.
Dollar General Digital Products
For the past three years, I’ve have the pleasure of helping Dollar General optimize and enhance its digital platforms. My work has focused on improving the design and functionality of its digital properties to ensure seamless interactions and positive experiences for its vast customer base. Dollar General tasked my team with rapid prototyping, thorough UX research, and delivering actionable results quickly to keep pace with the competition. Our goal has always been to ensure that the company's web and mobile digital channels remain intuitive, functional, and aligned with customer expectations.
Working as the lead UX researcher at Dollar General has been an incredible journey. I've had the chance to dive deep into understanding our customers through interviews, testing, and data analysis. It's been amazing to see how our work directly improves the shopping experience, making it easier and more rewarding for people to find deals and save money.
One of my favorite projects was creating a customer insights database. It's become a valuable tool for our whole team, helping us keep our customers' needs at the heart of everything we do. I'm proud it's shaping our digital projects and improving DG's shopping experience.
I've loved working with different teams across the company—from marketing to engineering. Together, we've broken down barriers and created seamless digital solutions. It's also been great contributing my UX design skills and ensuring our digital experiences are top-notch.
Using tools like Figma and Sketch, I've designed and tested prototypes that have improved our web and mobile platforms. Seeing how careful planning and teamwork pay off in happy customers and strong business results is rewarding.
I'm grateful for the chance to work with such talented people and make a real difference for Dollar General and our customers. Every day brings new challenges and opportunities to grow as a UX professional.